Vivida’s Senior Ecommerce & Digital Advertising Supervisor will drive, personal and function all issues E-commerce & Digital Advertising within the Vivida Way of life world. We’re on the lookout for a pacesetter to embrace being the ‘nucleus’ – someone who will act and assume like a normal supervisor for this division.
This function can be integral in commercialising the Vivida Way of life model by accelerating ecommerce development all whereas staying aligned & true to our model values & deeper function. This function marries artistic with industrial, curating our model story to have interaction, to extend site visitors & to extend gross sales for the long-term growth of the enterprise.
The perfect candidate is very motivated and able to thriving in a growth-focused, start-up type atmosphere. You’re a self-starter that’ll take initiative to strategise, plan, analysis and mannequin, however most significantly you’ll additionally embrace rolling up your sleeves and making issues occur your self. Over time, you’ll spearhead constructing and creating Vivida’s world class crew of digital marketeers.
· This can be a distant place. Our present administration crew works remotely from the south of UK and Oregon (USA).
WHAT YOU’LL DO:
Management & Technique:
Drive campaigns to proactively generate consciousness, development, conversions and retention
Outline, form, and implement a longer-term advertising & ecommerce technique to exceed firm aims and proactively search alternatives to drive incremental development, by way of gross sales and likewise fulfilling the deeper model mission.
Drive shopper insights & analytics. Spearhead the sharing of those learnings with the remainder of the enterprise, to supply a transparent image of our buyer. Accountable for information and evidence-based actions to scale long-term development and guarantee profitability. Champion our enterprise to take inspiration from our function and from our buyer’s drivers and limitations, not backwards from gimmicks and fads.
Analysis and analyse market tendencies, demographics, pricing methods, competitor merchandise, and different related data to type advertising methods.
Collaborate and affect cross-functionally with all departments to make sure cohesion.
· Accountable for net gross sales and industrial targets
· Be the Vivida ecommerce knowledgeable and nucleus
· Set visions and clear roadmaps on the way to obtain enterprise objectives & KPIS
· Present strategic insights and proposals to extend web site efficiency, conversion charges, gross sales, and buyer expertise.
· Present weekly experiences for crew with holistic summaries of efficiency and takeaways contemplating all gadget varieties, advertising packages, merchandising methods, and promotions
· Present quarterly deep-dive evaluation of the ecommerce enterprise & set up KPIs
· Repeatedly evaluation product web page & gross sales efficiency, transforming content material and promotional plans as required to drive gross sales and engagement, figuring out one of the best ways to current options and advantages to end-users
· Guarantee applicable visible merchandising of the web site, contemplating UX, in addition to the upkeep of sold-out & pre-order merchandise
· Answerable for CRM methods focussing on engagement & retention
· Establish key applied sciences & areas for enchancment for the client journey, UX & conversion funnel to refine buyer acquisition and retention
· Troubleshoot points as and when they might come up throughout all ecommerce channels
· Handle segmentation of buyer information
· Be accountable for the Dropbox organisation of all Ecommerce belongings & content material (eg. picture & video)
· Drive market and shopper analysis to find out finest expertise roadmap
Obligations : Digital Advertising:
· Persistently optimise technique throughout current and new digital / efficiency advertising channels (paid social, paid search, electronic mail, affiliate, net and cell)
· Activate finest practices in digital advertising throughout features: search engine marketing/SEM, Efficiency Advertising, Paid Social/Media, natural Social, information/analytics/instruments, net and cell UX, touchdown web page and conversion optimisation, and so on
· Optimise full-funnel buyer journey and leverage information to unlock development alternatives
· Clearly talk outcomes in opposition to objectives to crew
· Handle acquisition methods to draw high quality site visitors and publicity for our web site, managing the advertising budgets to make sure environment friendly ROAS
· Regularly analyse ROIs, KPIs and metrics throughout digital advertising channels and platforms, protecting on high of seasonal updates. Reallocate budgets and media combine based mostly on outcomes, share insights and prioritise workflow
· Assessment alternatives for digital promoting initiatives and affiliate companions
· Approve and oversee the artistic growth of promotional supplies, web site content material, commercials, and different marketing-related initiatives
THE IDEAL CANDIDATE:
· Understanding of the Vivida Way of life soul & magic – appreciation for the values & function, understanding & appreciation for what makes us greater than a model.
· 7+ years working in E-commerce / Digital Advertising / Technique with intensive data & expertise acquired in Shopify, search engine marketing, PPC, Google Analytics, reporting & insights, retailer administration, net growth administration
· Expertise in mentoring & constructing out groups, and a monitor document of driving on-line development for a vogue, way of life, sportswear or premium shopper items model
· Expertise with and powerful command of a DTC ecommerce atmosphere
· Organised, versatile, and hands-on mentality; expert at assessing priorities based mostly on influence, stage of effort, and bandwidth
· Excels at crucial considering and efficient determination making; balances long-term objectives with short-term wants
· Extremely analytical and information pushed; motivated by development alternatives
· Assumes possession, drives outcomes and innovation; anticipates and overcomes challenges
· Nice stability between gross sales & analytics / artwork & artistic.
· Entrepreneurial mindset with expertise in working in a small crew, snug with distant working. Self-starter who additionally excels in self motivating environments.
· A artistic drawback solver who proactively identifies roadblocks, demonstrates initiative, is conscientious and supplies full follow-through on all areas of duty
· Wonderful interpersonal and communication expertise – robust behavior of listening, motivating & praising/uplifting individuals. Like flowers, in the event you flourish them, they flourish.
· Enjoys working in a extremely collaborative ‘finest concept wins’ atmosphere to execute while additionally juggling a number of priorities.
· Robust information interpretation & communications expertise; confirmed capability to summarise and current advanced findings clearly and concisely.
· Conscious that our future success is simply as depending on what ‘alternatives’ we’re going to say no to (distractions) as what we’re going to say sure to.
· Has a robust visible design accumen
· Lively/swimwear/attire/sustainable vogue trade publicity, start-up expertise, distant work expertise, a great sense of humour…
· Ardour for watersports, empowerment, wellness, way of life, nature, the nice outside, the animal kingdom, sustainability.
WHY YOU’LL LOVE WORKING AT VIVIDA:
· Flexibility of distant work so you may have a piece/life stability
· Take delight in being a part of a undertaking that’s actually out to make good issues occur on the planet
· No micro-managing right here. After we rent you, we belief your experience and expertise – we imagine in you and assist you in reaching your objectives with full possession & accountability
· We assist our worker’s wellbeing and wish every particular person to be their finest selves after they come to work every day – tell us what which means for you. Want a day bike trip or surf session to really feel rejuvenated and motivated – go for it!
· As the corporate grows, so too will your alternatives – the sky is the restrict! A spot to actually forge your personal path and be an integral a part of Vivida’s thrilling journey forward
Aggressive wage + thrilling alternative to earn Strange Shares.
The Vivida Way of life exists to encourage & empower each other to unlock our full potentials & stay our greatest & healthiest lives doing what we love. Vivida Way of life was initially created as a purely passion-driven undertaking, serving as a reminder & each day inspiration to stay life to the fullest – all the time striving to search out connection to & appreciation for the pure wonders that encompass us. Our identify, derived from ‘Viva la Vida’, is the premise of our philosophy in all that we do, assist, & create. Our sportswear & gear is constructed to boost your adventures, with travel-friendly, eco-conscious & built-for-you high quality & type.
From humble beginnings of storage storage, our founder & his mum personally packaging & posting each order, to now being on monitor for £1.6M annual income, Vivida has come extremely far. Vivida is now not only a imaginative and prescient. It’s a actuality with a momentum of its personal. It’s not a narrative, a method, or a picture with a manufactured message or function. Vivida is actual. Those that understand it, really feel it, & maintain coming again for extra. Simply as manufacturers earlier than us have pioneered new approaches to rising markets & tendencies, so too will Vivida, at this good intersection of shopper consciousness, a deep want for authenticity, sustainability, wellbeing & happiness… as a life-style.
To take our Vivida story to the following stage, we’re not seeking to rent sensible individuals after which inform them what to do; we’re seeking to rent sensible individuals, in order that they inform us what to do.
Above & past your skillset & monitor historical past, what issues most to us is your character & your perspective. We’re a household devoted to constructing the perfect office tradition potential. In the event you share our imaginative and prescient of positively impacting the world, Vivida Way of life might be the dream place for you…