TEGNA Inc. (NYSE: TGNA) right now introduced it’s launching a 3rd multicast community, Twist, a women-oriented channel that includes way of life and actuality programming. The community will launch this spring and initially embrace lots of of hours of house, meals, and actuality content material, a lot of it that includes thrilling reveals – or twists – on the finish of every present.
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Twist programming will function main unscripted TV hits together with Clear Home, Prime Chef Masters, Queer Eye for the Straight Man, Dance Mothers, Tabatha Takes Over, Tiny Home Nation, Flipping Out, and extra. In a daily function on the community, Twist will encourage viewers to submit their very own movies of twists they’ve been thrown in life and the way they persevered by them in a optimistic section referred to as Share Your Twist.
“Twist will present an thrilling new viewing possibility for our feminine viewers with content material that has not been accessible by a multicast channel till now,” stated Brian Weiss, president and common supervisor of TEGNA’s multicast networks, which embrace True Crime Community and Quest. “The launch of Twist will improve TEGNA’s management amongst non-fiction multicast networks, delivering the sorts of free content material that over-the-air viewers crave.”
Along with carriage in 41 TEGNA markets, Twist shall be carried in 11 Univision native tv markets together with the highest 4 markets of New York, Los Angeles, Chicago and Philadelphia. Twist may also be carried in 31 HC2 Broadcasting native markets and attain DMAs protecting 70 p.c of U.S. tv households. Further distribution agreements are anticipated to be introduced by summer season. The launch of Twist follows TEGNA’s success with multicast channels True Crime Community and Quest, and capitalizes on a rising over-the-air (OTA) viewers by providing high quality actuality programming for girls who’re at present underserved by multicast channels.
Go to www.watchtwist.com for a preview of Twist’s upcoming launch and programming.
TEGNA Inc. (NYSE: TGNA) is an revolutionary media firm that serves the better good of our communities. Throughout platforms, TEGNA tells empowering tales, conducts impactful investigations and delivers revolutionary advertising options. With 64 tv stations in 51 U.S. markets, TEGNA is the most important proprietor of high 4 community associates within the high 25 markets amongst unbiased station teams, reaching roughly 39 p.c of all tv households nationwide. TEGNA additionally owns main multicast networks True Crime Community and Quest. TEGNA Marketing Solutions (TMS) presents revolutionary options to assist companies attain customers throughout tv, digital and over-the-top (OTT) platforms, together with Premion, TEGNA’s OTT promoting service. For extra info, go to www.TEGNA.com.
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