“You’ve got arrived at a office that’s right here to remain.”
This was what Paolo R. Prieto, president and CEO of Inquirer Interactive, advised the workers of way of life manufacturers Nolisoli, Scout, Preen, Multisport and F&B Report as he welcomed them into their new house which he calls “my completely happy place”.
The web firm, which publishes INQUIRER.web, acquired the titles from Hinge Inquirer, a distinct segment content material firm, on Feb. 23, 2021, as a part of its enlargement plans.
“We’re excited to have the chance to develop the Hinge manufacturers or what I name the socially aware titles with a definite voice, or as millennials would say ‘woke’,” Prieto stated. “These manufacturers will carry extra Gen Z and millennials that are key viewers segments that INQUIRER.web needs to broaden additional.”
The acquisition of Hinge titles can be aligned with the purpose of the Inquirer Group of Corporations (IGC) to strengthen its presence throughout all media segments.
“We imagine that our readers will recognize the broader attain and the chance to additional interact with the manufacturers. We thank our readers, advertisers and companions for the assist they’ve given Hinge all through the years,” stated Sandy Prieto-Romualdez, CEO of IGC.
Underneath INQUIRER.web’s aegis, anticipate a brand new period for the Hinge manufacturers and its customized division. The model fairness of Hinge titles plus the group’s editorial and inventive capabilities mixed with INQUIRER.web’s digital experience and infrastructure solidify the titles’ worth proposition to advertisers and shoppers.
With INQUIRER.web’s attain now totalling 20 million distinctive customers, 77 million month-to-month visits, 30 million video views, 10.5 million social media followers and 175 million engagements on social media, the acquisition of Hinge manufacturers boosts its portfolio of content material verticals to cater to the wants of various viewers segments.
“I problem you to determine your self right here and develop your titles with the biggest, most trusted information web site. We acknowledge individuals’s contributions right here…however most significantly, when a Dotnet group succeeds, we share that success with everybody,” Prieto stated.
“I assure you nobody willingly leaves Dotnet. In different phrases, we’re the vacation spot, not the stopover. It’s my completely happy place,” he exclaimed.
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