We like to see ladies supporting ladies, particularly throughout Ladies’s Historical past Month.
And because the month highlighting sturdy, hard-working ladies involves an finish, there’s no higher solution to hold the celebration going than to help native, women-owned companies like Simón Limón in Barrio Logan.
Simón Limón opened in August of 2018 with the mission to present small companies and artists from each side of the border a platform to showcase and promote their work, proprietor Alexandria Perez Demma defined.
“I wished to emphasise the work of womxn (sic) owned companies and artists in order that we will inform our tales and experiences in a contemporary mild and encourage the subsequent technology of womxn,” Perez Demma informed NBC 7 by way of e mail.
Simón Limón is a small boutique that sells handmade items that includes the work of principally feminine Latinx artists in Mexico in addition to these in San Diego, Los Angeles and even different states.
Perez Demma is a bicultural millennial herself, so it’s no surprise the vast majority of the gadgets in her store are aimed on the Latinx millennial viewers.
“I additionally wished to create house for our Latinx group to promote their merchandise which are culturally related and inform our distinctive experiences as Mexican-Individuals,” Perez Demma stated.
“Our store and product is an area for Millennial Latinx individuals and tells our tales and experiences as Mexican/Individuals and preserves our tradition.”
All the pieces from handmade jewellery, concha-themed crafts, to stickers of Latinx popular culture icons like Unhealthy Bunny and Selena could be discovered at this small store.
Perez Demma says Simón Limón is a mirrored image of herself. She was born and raised in Mexico and would come to america yearly, since her mom is initially from New York.
“San Diego as a metropolis is multicultural and distinctive in its identification as it’s a border city. I wished to showcase the work of the brand new technology of artists and makers from Mexico and provides them a platform right here within the USA,” Perez Demma stated.
The store options gadgets which are handmade or designed by principally womxn Latinx artists and designers, “which brings one other perspective to the store that different retailers in San Diego won’t have,” Perez Demma explains.
With the COVID-19 pandemic, many small companies discovered themselves struggling to remain afloat. It was a time the place individuals had been coming collectively to indicate their help by shopping for and ordering on-line from native companies.
Throughout this time, Perez Demma explains how she started the “I Am Important” marketing campaign on her store’s web site and Instagram web page.
The aim of this marketing campaign was to present the artists, makers, and small companies the chance to inform their tales in a time once they had no platform and had been struggling to make a dwelling, she defined.
“I’d not achieve success with out the artist, designers, and makers whose merchandise I carry within the store,” Perez Demma stated.
“The voices and work of artists are important. By way of battle comes artwork, it’s a means for individuals to inform their tales, join with their ancestors, and protect tradition.”
Perez Demma says working her enterprise as a one-woman present has been a beautiful expertise.
“Numerous arduous work however value each minute. I’ve grown alongside the manufacturers I carry and it has been an enormous studying expertise. I hope to proceed rising Simón Limón, and produce individuals pleasure,” she stated.