The announcement comes amid a nationwide psychological well being disaster, as 20% of Individuals point out their psychological well being considerably worsened in 2020, based on the American Psychological Affiliation1. Suicide is the second main explanation for demise amongst younger individuals, and lesbian, homosexual, bisexual, and transgender (LGBT) youth are greater than 4 (4) occasions extra prone to try suicide than their straight or cisgender friends.2
The collaboration between #PHMLove and The Trevor Mission will assist shut the hole in public data in regards to the myriad elements that may improve an LGBTQ younger particular person’s threat for suicide, in addition to exhibit the urgency of extra technological options for suicide prevention. PHM, a market-leading company that was not too long ago named “Greatest Place to Work for LGBTQ Equality” by Human Rights Marketing campaign as a part of the Public Well being collective, leverages experience in connecting individuals with life-changing well being options whereas elevating various views in media and advertising. The partnership will incorporate methods throughout worker engagement, editorial and social storytelling, digital media, public relations, and reside experiences to drive elevated consciousness of The Trevor Mission’s psychological well being sources amongst various communities, contributing to the non-profit’s mission to finish suicide amongst LGBTQ younger individuals.
“Improved well being and wellness begins with consciousness and data, advocacy and collaboration. On the subject of the well being and wellbeing of our LGBTQ youth, there isn’t any higher companion than Trevor Mission to assist deal with the acute challenges these youth face right now, and furnish options for a greater, extra supportive future,” stated Andrea Palmer, President of PHM. “We’re thrilled to embark on this partnership to create significant change in LGBTQ lives, and develop our company’s personal dedication to celebrating variety and driving higher well being outcomes for all.”
“Partnering with PHM will assist The Trevor Mission share our crisis services and educational resources with much more of the 1.8+ million LGBTQ younger individuals who significantly think about suicide every year within the U.S.,” stated Joshua Weaver, Vice President of Advertising for The Trevor Mission. “Training, making a public dialogue, and reducing psychological well being stigma are all paramount to suicide prevention. We’re trying ahead to collaborating all year long to share messages of affection and help so LGBTQ younger individuals know they’re by no means alone.”
Group 9, the no. 1 video writer on cellular within the U.S. [source: Nielsen DCR, June 2020] and residential to NowThis—the no. 1 most-watched cellular information model globally [Tubular Labs, June 2020], may also create content material shining a lightweight on this concern by way of NowThis’ GLAAD Award-nominated collection, “SEEN.” To mark the launch of this partnership, #PHMLove + The Trevor Mission are presenting season three of “SEEN,” which is hosted by LGBTQ rights activist, Jazz Jennings and spotlights creators, influencers, and trailblazers who’re elevating their voices and bringing excluded narratives to middle stage in popular culture. “SEEN” season three will run throughout NowThis social channels and can seem on a brand new SEEN vacation spot on nowthisnews.com. Along with Group 9 and NowThis, PHM and The Trevor Mission shall be addressing problems with consciousness and advocacy with editorial content material all year long on this concern.
This collaboration speaks to the shared dedication to advancing the nationwide well being and wellness panorama via innovation and acceptance, significantly inside deeply and disparately impacted communities. For extra details about this collaboration, new content material and upcoming initiatives, go to the microsite, and observe each organizations on social at PHM: Twitter, Instagram and LinkedIn; and Trevor Mission: Twitter, Instagram and Facebook.
1 APA. (2020). Stress in America 2020: A Nationwide Psychological Well being Disaster. Washington, DC: American Psychological Affiliation
2 CDC. (2016). Sexual Id, Intercourse of Sexual Contacts, and Well being-Danger Behaviors Amongst College students in Grades 9-12: Youth Danger Habits Surveillance. Atlanta, GA: U.S. Division of Well being and Human Providers.
About Publicis Well being Media
PHM is the main well being media company within the US. We’re designed for—and devoted to—delivering best-in-class options that join individuals with significant well being and wellness options every single day. Guided by our real ardour for well being and wellness, our work throughout your entire media ecosystem helps actual sufferers navigate probably the most pivotal moments of their healthcare journeys.
To be taught extra about Publicis Well being Media, go to https://www.publicishealthmedia.com/
About The Trevor Mission
The Trevor Mission is the world’s largest suicide prevention and disaster intervention group for LGBTQ (Lesbian, Homosexual, Bisexual, Queer, and Questioning) younger individuals. The group works to save lots of younger lives by offering help via free and confidential suicide prevention and disaster intervention packages on platforms have been younger individuals spend their time: our 24/7 cellphone lifeline, chat, and textual content. We additionally run TrevorSpace, the world’s largest secure house social networking web site for LGBTQ youth, and function modern training, analysis and advocacy packages.
For extra info, go to https://www.thetrevorproject.org/
About Group 9
Group 9 has probably the most optimistic, fast-paced, deeply related manufacturers within the classes that matter NOW. Because the #1 video writer on cellular within the U.S. [Nielsen DCR, June 2020], Group 9’s manufacturers are constructed for the platforms the place younger individuals spend nearly all of their time. We attain over 80% of Individuals of their 20s each month [Nielsen DCR, June 2020]. Audiences spend over 90 million hours a month participating with our category-defining manufacturers [platform analytics, August 2020] – NowThis, the no. 1 most-watched information and politics model globally on social [Tubular Labs, May 2020]; The Dodo, the #1 media model for attain on cellular within the U.S. [Nielsen DCR, November 2019]; POPSUGAR, the #1 most engaged-with Ladies’s Life-style web site within the U.S. [Comscore, February 2020]; Thrillist, the most-trusted digital model in meals, drink, journey & leisure; and Seeker, the no. 1 science model on cellular within the U.S. [Nielsen DCR, April 2020]. Group 9 has been acknowledged with tons of of prestigious awards together with Edward R. Murrow, James Beard, Cannes Lions, Critic’s Selection, amongst others.
NowThis is the #1 cellular information model within the U.S. [Nielsen DCR, June 2020]. They’ve a singular mission: to make information participating and related for younger adults by humanizing our difficult world. By offering insightful context from a youth perspective, NowThis has revolutionized how information is consumed right now. Launched in 2012, NowThis’ entertaining, inspiring and informative movies are created for a cellular technology and obtain over 2.6 billion month-to-month views [platform analytics, June 2020]. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to type Group 9 Media — the #1 video writer on cellular within the U.S. [Nielsen DCR, June 2020].
Contact: Kappie Kopp, 919-741-9446, [email protected]
SOURCE Publicis Well being Media (PHM)