BIG3 Co-Founder and music and movie legend Ice Dice sat down with Brian Sozzi to debate the BIG3, his 3v3 basketball league that’s re-starting it’s season in July, in addition to his ideas on social justice and variety because the one 12 months anniversary of his Contract with Black America approaches.
BRIAN SOZZI: Becoming a member of “Yahoo! Finance” now could be Ice Dice. Dice, good to lastly speak with you right here. So that you simply launched the fourth season of your basketball league. Inform us a bit of bit about it.
ICE CUBE: It’s referred to as the Big3. And we’ve taken, I assume, [? what ?] [? would ?] be referred to as your conventional three-on-three basketball. And we simply, , took it to hyperspace as a result of, , the Big3 is skilled three on three. And, , our rosters are stuffed with a variety of former NBA gamers.
Our coaches are a variety of Corridor of Famers from the NBA like Dr. J and George Gervin. So, , we’ve got a league that’s certainly one of a form, ? It’s actually a tremendous league the place you may see skilled three on three.
BRIAN SOZZI: And actually, it’s revolutionary stuff. I imply, you’re saying can problem fouls. There are one-on-one matchups. Why isn’t these items within the NBA? It’s time.
ICE CUBE: I feel, , the NBA is a special movement. You realize, with our sport, I feel it’s constructed for, , a one-on-one matchup that’s extra like a penalty shot or, , arrange like a penalty kick in soccer. However, , it’s referred to as “Carry the Fireplace.”
And every half, the coach problem one foul by having the fellows go one-on-one for the decision. If he make it, the decision is sweet, the foul is sweet. If he misses, then the foul comes off the board, and so they take it out, and begin over once more, and play common sport.
So it’s an awesome innovation to our league. And I feel individuals are gonna love that facet of Big3 video games. And look, I can’t wait to see it myself. So I’m excited.
BRIAN SOZZI: You’re a busy man, nonetheless making music, nonetheless making films. What made you launch your individual basketball league?
ICE CUBE: As a fan, watching any person like Kobe Bryant rating 60 factors in his final sport and know that there was not a spot I might go see him, pay to see him play once more, I felt like, hey, why can’t I see these guys play? I do know they play someplace. You realize, I had all the time thought of three on three and why it hasn’t been elevated to the skilled degree. So these concepts form of collided on the identical time.
I’ve a loopy accomplice by the identify of Jeff Kwatinetz. And me and him brainstormed for a 12 months on what the Big3 may very well be. After which we launched in 2017 and by no means seemed again.
BRIAN SOZZI: How has it been attempting to relaunch the league popping out the opposite aspect of the pandemic? Have you ever saved all of your sponsors?
ICE CUBE: Effectively, it wasn’t straightforward. We saved a variety of our sponsors, lots of people that supported. However a variety of sponsors, they had been going by way of their very own hassle and their very own points.
So we weren’t in a position to hold Adidas. Nevertheless it had nothing to do with our league. It has one thing to do with, , their monetary state of affairs in the course of the pandemic.
So it wasn’t straightforward to remain alive. However, , we did the issues and took the steps we wanted. We postponed our 2020 season, which was laborious to do, however probably the most accountable factor to do, as a result of we’ve got to make our choices in March and April. And March, April 2020, no one knew what the solar was gonna maintain.
You realize, would the nation be locked down for 2 years, three years? We didn’t know. In order that was laborious. However what’s nice is it’s 2021. California simply opened up on my birthday, which was yesterday.
BRIAN SOZZI: Pleased belated birthday.
ICE CUBE: Thanks. So it’s nice. You realize, we begin our season July 10 in Las Vegas, full capability, on the Orleans Resort– Enviornment. I imply, Orleans Enviornment. So it’s simply a good time to get again into it.
BRIAN SOZZI: What have you ever discovered as a enterprise individual all through the, let’s say, 18 months of the pandemic.
ICE CUBE: You could by no means actually cease, , determining methods to outlive in enterprise. Even whenever you suppose issues are form of on autopilot, you may by no means let your guards down on determining methods to, , minimize prices, to be leaner, to be meaner, to not get to, I assume, , to not stretch your self too skinny, , and simply just remember to’re prepared for that wet day as a result of it’s coming. So I knew that as a enterprise man simply rising up. However seeing it in impact at this level simply made me, , bear in mind what I already know.
BRIAN SOZZI: You realize, I do need to swap gears a bit of bit. Round– , I used to be pondering again coming into this interview– round this time final 12 months, I had talked with LL Cool J across the homicide of George Floyd. And his feedback had been very highly effective.
After which every week and a half later, you got here out– I feel it was July 1– with the Contract With Black America. You’re developing on that one-year anniversary of that. Have you ever been happy with the progress, , in society off of these issues that you just outlined in there?
ICE CUBE: Effectively, , what I’m happy is that the reception of the Contract With Black America was, , welcoming. I feel I educated lots of people on simply the broad points and the place they– , I assume, the place, , the restraints on our communities’ progress, the place they actually lay, and the place they’re, , being held. In order that feels good. You realize, after all I would like issues to maneuver sooner.
However I really feel, , we’re partaking with just a few firms behind the scenes to attempt to make issues higher. And, , that’s all you may actually hope for, is to teach individuals, encourage individuals, after which search for the individuals which can be prepared to make issues higher, and interact with them, and attempt to determine it out. You realize, so I’m very pleased with the progress. And I’m wanting ahead to celebrating a 12 months of the Contract With Black America.
BRIAN SOZZI: Dice, have you ever been in a position to meet with President Biden once more? I encourage everybody watching this to go examine this out on the location. I imply, this can be a very– I imply, that is highly effective– that is one thing very highly effective that you just outlined bullet by bullet. It’s a very intensive, could be very effectively thought out. Have you ever been in a position to speak to somebody within the administration about making a few of these issues occur?
ICE CUBE: I haven’t met with President Biden. However I’ve been speaking to Congressman Richmond, Cedric. And, , after all I would like issues to maneuver loads sooner. However, , I perceive. You realize, and hopefully we are able to arrange some conferences that I requested for sooner or later with not simply the administration, however with their connection to huge enterprise, as a result of I feel this can be a personal and a public sector subject.
So, , in the event that they will help me within the personal sector in a variety of methods to get to the choice makers to alter some insurance policies and attempt to funnel cash the place it’s imagined to go, , I’m ready to have the ability to do this. And we’ve got been partaking. And, , I’m simply patiently ready to take the following step.
BRIAN SOZZI: You realize, one factor you probably did point out– and I assume this ties again to our world of finance right here at “Yahoo! Finance”– you talked about SPACs within the CWBA. Hear, we’ve got coated a variety of SPACs right here. We’ve talked to a variety of executives. I see subsequent to no Black illustration on boards and positively not in management positions. Why does this proceed?
ICE CUBE: You realize, custom. You realize, individuals, I assume they’re snug with working with individuals they see day-after-day, and went to high school with, and issues like that. So it’s simply actually opening individuals’s minds to be extra inclusive.
Issues could be higher in the event that they had been extra inclusive. And till individuals understand that and are available to that conclusion, we’ll proceed to don’t have any illustration or little illustration in these areas. Nevertheless it’s probably not about simply the face you set in place, what it’s about– or the colour the pores and skin of the individual you set in place– it’s about what you do for the broader group and what will be executed for the much less lucky. As a result of if any person get a job like that or a place, they’re in a fairly lucky place. So we need to take into consideration what we might do for the much less lucky.
BRIAN SOZZI: Nearly developing on the one 12 months of the CWBA. Do you see therapeutic in society in comparison with the place we had been final 12 months?
ICE CUBE: I see, , progress right here and there. However I additionally see us taking steps again. You realize, it’s that previous state of affairs, , one step ahead, two steps again typically. So it’s an ebb and movement on this nation of issues that in the event that they wasn’t right here, it’d be a greater place. So, , I simply suppose the nice individuals simply gotta proceed to struggle the nice struggle, and level out what’s mistaken, and attempt to repair it.
BRIAN SOZZI: Effectively, I do know a variety of people definitely admire your ideas, and your views on this, and what you might have executed to face up and make a distinction. So we admire that. And good luck with the brand new league.
I do know a variety of people are going to be watching. A lot success with that. Ice Dice, we stay up for staying in contact.
ICE CUBE: Admire it, man. Thanks for the interview.
Full video right here: https://news.yahoo.com/yahoo-finance-presents-ice-cube-140000334.html