This column is sponsored by BizLaunch, a division of Arlington Financial Improvement.
As a result of Arlington earned the title of Fittest City in the U.S. for the third yr in a row final week, we thought we’d use this as a chance to spotlight one among Arlington’s latest health manufacturers, Method Fitness, which opened its doorways earlier this yr.
Aryan Siahpoushan, the founding father of Technique Health, moved to Arlington after school and commenced working for one of many Big Four consulting firms within the area.
“After about six months in, I noticed it wasn’t for me,” Siahpoushan stated. “In school, I majored in enterprise as a result of I needed to be an entrepreneur; on the time, nonetheless, I didn’t know what my future enterprise can be.”
By means of a lot self-reflection and analysis, Siahpoushan realized he needed to work within the health trade. After a yr on the consulting agency, he left for a profession change and commenced working at a gymnasium in Ballston.
“Working there was a chance for me to acquire certifications, achieve coaching expertise and be taught extra in regards to the trade in real-time,” he stated.
Towards the tip of 2019, Siahpoushan left to turn out to be an impartial private coach for an area gymnasium in Arlington.
“My intention was to open my very own gymnasium sometime quickly, so I turned an impartial private coach to achieve expertise managing and constructing clientele — with out the overhead of my very own house,” he stated.
Then, COVID-19 got here and compelled gyms to shut in March 2020.
“In some ways, COVID-19 accelerated the opening of Technique Health,” Siahpoushan defined. “Whereas through the lockdown I used to be nonetheless offering periods, albeit just about, however the quantity at which I used to be coaching merely wasn’t the identical as earlier than. This afforded me the chance to really give attention to my marketing strategy.”
In July 2020, he started on the lookout for house to open his one-on-one health idea and secured a location at 3315 Langston Blvd (formerly Lee Highway) in December.
“I noticed a chance inside the trade that would thrive, particularly given the ‘new normalʼ that COVID offered us — the idea of a one-on-one health house that gives shoppers an unique atmosphere for simply private coaching, which differs from a big-box gymnasium,” Siahpoushan stated.
To assist him along with his marketing strategy, Siahpoushan sought out the Virginia Small Business Development Center (SBDC) by means of George Mason University. He started assembly along with his counselor, Mark Julian, in July 2020.
“My counselor was instrumental in serving to get Technique Health off the bottom, serving as a useful resource and sounding board for my concept,” Siahpoushan stated. “Exterior of family and friends, he was the one individual I spoke to about my concept.”
With its constant rating because the Fittest Metropolis within the U.S., it is sensible that Arlington can be a fascinating location for a health startup.
“Folks in Arlington prioritize their health,” Siahpoushan stated. “After I are available earlier than 6 a.m., I always see folks alongside Langston Blvd run, bike and stroll to start out their day.”
Since opening earlier this yr, Technique Health has seen a optimistic response from the neighborhood, permitting Siahpoushan to carry on two extra trainers, Mateo Moore and Justin Fabella.
Technique Health provides in-person and digital one-on-one private coaching periods custom-made to fulfill shoppers’ wants for these seeking to give attention to their health objectives. Try their website to schedule your preliminary session and observe them on Facebook and Instagram.